KPao Food Center
Project Overview
KPAO Food Center, a small Filipino-Chinese food business, sought a vibrant rebrand to modernise their image and appeal to a younger demographic. I was tasked with translating this vision into a contemporary visual identity, developing a new logo that retained the client's beloved bao character while introducing a bold aesthetic designed to highlight their diverse menu of Chinese-Filipino dishes.
Key Responsibilities
- Collaborated with stakeholders to understand and refine the design brief, encompassing the brand’s vision and target demographic.
- Designed a new logo and visual identity, successfully integrating the client’s request for a cute bao character.
- Developed a unique visual system with a cohesive aesthetic to showcase a variety of dishes.
- Created key visual assets for all brand touchpoints, including menus, packaging, window decals, and a full suite of social media content for the launch campaign.
Service
Branding
Role
Lead Designer, Brand Identity
Client
KPao Food Center
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