Villa Buenaflor Resort
Project overview
Villa Buenaflor Resort, a tranquil beach and swimming pool retreat in Cavite, Philippines. The goal was to position the resort as an accessible and welcoming destination for a broad audience, striking a balance between polished sophistication and approachable warmth. Given full creative control, I developed a calm, nature-inspired identity with a clean typographic system and memorable logomark, reflecting its lush natural surroundings and its open approach to community collaborations and ongoing development.
Key Responsibilities
- Led the creative direction for the full brand overhaul, working closely with the owners.
- Defined the brand’s visual positioning as a polished yet approachable and welcoming retreat.
- Designed a polished yet inviting and memorable logomark, serving as the central icon for the brand.
- Developed a calming and nature-inspired colour palette to reflect the resort's environment.
- Selected a clean typographic system to complement the logomark and enhance readability.
- Developed a versatile visual system to support future collaborations, including food festivals and community events.
- Created core visual assets for digital platforms, marketing collateral, and on-site signage.
Service
Branding
Role
Creative Director, Brand Identity
Client
Villa Buenaflor Resort
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