My Multimedia Arts background naturally led me to graphic design. My experience spans different industries, encompassing hands-on branding initiatives, distinctive one-off logos, and web, digital, and print design. I've also delved into packaging design, wedding & special event branding, and social media campaigns — if it's design, I've likely touched it.

I've had the privilege of working with diverse sectors, from the fast-paced B2B food and beverage industry to the intricate B2B HealthTech landscape, alongside a variety of Small & Medium Enterprises. While I thoroughly enjoy the structured environment of a corporate 9-to-5, I also embrace the flexibility of freelance work.

Early in my career, I realised my foundational university studies were just the beginning. I deliberately sought out diverse fields and industries to understand how design functions across different sectors, and to become a more well-rounded designer capable of providing robust solutions. This lateral growth quickly became a passion as my experience grew, particularly the research that underpins great design. My enjoyment of this process has also driven my current interest in pursuing UI/UX design and research, a path I am keen to learn as well.

On my desk

The Adobe Creative Suite is very much an extension of my arm – Illustrator, Photoshop, InDesign, and After Effects are my primary tools. I'm equally adept with Figma for streamlined design processes. I also have working knowledge of web building, with Webflow being a particular favourite.

Feel free to judge their impact in my projects showcased below, and indeed, including this very site!